Pentax Optio I-10 camera

A retro look is the big thing in cameras these days…

A retro look is the big thing in cameras these days, so a small-to-medium hand to the oft-overlooked camera god Pentax for this new digital camera, which echoes the totally forgotten heyday of the 110-film-size SLR camera.

What’s funny is that, although the idea of reviving that unlamented film format is nuts, the Optio I-10 almost (but not quite) creates a viable new category of digital camera. If you didn’t know it was a repro of a bad old idea, you might almost think it’s a good new one, so pleasant does it feel in the hand and so competently does it do all the modern digi-camera things. Damn it, it’s actually rather stylish.

Gift Guide: Pentax camera
£155
Pentax Optio I-10 camera

Height, 6.5cm; width, 10.1cm; depth, 2.8cm. 10.1 megapixels. 5 x wide-angle optical zoom. 6.9cm LCD screen. HD video. Available online.

Fact Box:

£155, in white or black, at www.sundigital.co.uk; 01494-448 633, or see www.pentax.co.uk.